Recently, the domestic and international packaging and printing industry has been confronted with multiple challenges. Market competition and cost pressures are intertwined, which restricts the steady development of the industry. On one hand, homogeneous competition in the industry has intensified; overcapacity in some fields has led to frequent price wars, and enterprises' profit margins have been continuously narrowing. On the other hand, the prices of core raw materials such as paper and ink have fluctuated significantly. Combined with the rising costs of logistics and energy, small and medium-sized operators are under obvious cost pressure.